Wednesday, July 31, 2013
Tuesday, July 30, 2013
How to Live to 100
Living one’s life more healthily can often be quite a big change from how they normally do things, but it doesn’t all need to be tackled at once. One step at a time, people can and do make themselves healthier every day and as a result, we’re living longer as a whole. There are as many proactive steps to a long, healthy life as there are preventative steps, and there’s never a better time to start the healthy lifestyle than at a young age.
Today’s infographic from BMI Healthcare gives us a look at some of the main health issues and problems that face young people, and what can be done in order to ensure everyone’s good health. After all, the path to living to 100 starts at a young age. Some of the best ways to stay healthy really seem like common knowledge, but it’s often easy to forget or overlook something that will make us healthier in favor of something easier instead. Making sure kids are active is key, along with a healthy, balanced diet. Your kids aren’t into traditional sports like soccer or football? You’re in luck, because there are literally hundreds of other active activities they could choose from that will keep them moving as well as entertained.
For more info on how to stay healthy (and maybe just reach that century milestone), have a look at the graphic below. [Via]
Tuesday, July 23, 2013
Monday, July 22, 2013
Sunday, July 21, 2013
9 Hours Total Daily Screen Intake
Practicing good nutrition keeps your mind sharp, your body fit, and your life long. The same could be said for consuming media. (Seriously, knowledge is power.) When you add it all up, the average American spends roughly nine hours a day glued to some kind of screen, and like your diet, quality is as important as quantity. Here areWired's suggested servings for optimal media health.
(Inforgraphic by Jason Lee)
WIRED MAGAZINE: ISSUE 17.08
Saturday, July 20, 2013
The Social Media Content Marketing Matrix
The Social Media Content Marketing Matrix
You have a really big... social media following. But when it comes to effective social media marketing, size doesn't always matter. Really. Anyone who gives their marketing staff the directive to get the numbers up on the corporate Twitter account is missing the point. Here’s a secret. You want straight up social media metrics? Get on Fiverr.com and buy followers. The going offer is7000 Twitter followers for five bucks. The number of followers and likes you’ve got are no indication of ROI. Whatsoever. Don’t fall into that trap.
If you’ve already got a decent content marketing plan, then you are regularly publishing credible customer facing posts, white papers, videos, webinars and images. The work is driven by relevant keywords, by audience demographics, and by related material already out there.
And then what? Your next step is to push it out on social media. Twitter, Facebook, Pinterest, Tumblr, Reddit, and so forth. Here’s where it gets complicated. Social media is just like real life. There are hits, and there are misses. To be a sociable person in the living, breathing world, it sure helps to be a sparkling conversationalist. You don’t dominate the interaction so that no one else can get a word in edgewise. Instead, you say interesting things, listen, respond, and make your companion feel like there’s no one more important in the whole world. In short, you have a knack for making people fall in love with you. And you are realistic. You understand that you are not everyone’s cup of tea, but when the chemistry is there, your social skills are magic.
It's a talent to be on point like that. And even people who have great social skills can’t be on 100 percent of the time. That’s why it shouldn’t be one person’s job to run social media.
If you consider that the only legitimate way to disseminate your good content is through a long term plan of social media interaction, then everyone in the company should be engaged in sharing and posting. In this case, it is a game of numbers, in that when more people participate, the circles grow wider by geometric proportions. It’s the movement that matters, as good ideas pass into ever larger circles of influence.
The notion of a social business, in which an organization embraces social networks to build trust with both customers and fellow employees, is growing in popularity. Abandoning the front of the house/back of the house dichotomy, social businesses (not to be confused with businesses with a social change mission) take an open approach to the corporate conversation. Instead of locking down employees and preventing them from being part of the company’s public profile, brands like SAP and HBO empower employees to become brand ambassadors. It’s a trickle down trust that reaches the customer.
The best social media strategies are not constricted or bottlenecked. It takes a village to raise a company's profile.
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