Mood & Music Can Social Media Help In Judging Mood?

AUGUST 18, 2013 |  BY J.P. BLACKARD  |  ENTERTAINMENT, ENVIRONMENTAL, MUSIC, RECREATIOn

Musical preference is unique to the listener. There are so many different cultures and personalities–which makes it quite difficult to decide what to listen to. In addition to different tastes in music, there are times and places where it may not be appropriate to play something.

A scene at the airport would be hard to imagine if one was able to hear hit rap songs over the PA system. A company like Toys’R'Us would not play rock music for their customers. Personally, some kind of rock is preferred. There is a science to song choices. Often our moods can determine what we might be listening to and where we might be listening to it.

According to the infographic, more people listen to rock music when they are upset. More people listen to pop music when they are happy. The study shows that people agree that music changes with mood. I cannot recall a time I saw a person who was really angry listening to jazz. Jazz just doesn’t cut it when you’re in a bad mood.

Letting people be themselves is one of the most important things you can do for them. We all have our own things going on too though. With close to half of people speaking up when they are displeased with the music around them, I’d say that there is a good balance of respecting others and advocating for ourselves. [via]

Audience and Marketer Insights on Digital Advertising

AUGUST 3, 2013 |  BY WES MAXWELL  |  BUSINESS, ECOMMERCE, INTERNET, MARKETING, TECH

Looking for marketing advice to add some leverage to your online advertising campaigns? Check out the IDG Knowledge Hub’s infographic displaying the benefits of utilizing more “native” style ads in your advertising campaigns instead of traditional, banner style advertising.

Internet advertising is a constantly changing business, and in order to remain successful within a progressive business, those pursuing internet advertising careers should open their eyes up to the substantial benefits of utilizing “native” ads instead of standard, banner-style ads.

Banner ads are your standard, stereotypical ads that show up at the top and bottom of webpages, almost completely out of context with whatever webpage you are visiting, that blandly attempt to draw viewers to whatever it is they are advertising. Although banner ads have proven to be successful in the past, we live in a very progressive, changing culture, with a very strong, youthful presence, who gets fed up with traditional, banner style ads.

With that being said, native ads offer webpage viewers a fresh alternative to advertising. Native ads are embedded within a webpage’s content, and are somewhat related to a webpage’s content. Additionally, native ads are more straightforward about their purpose as ads, unlike banner ads, that force their way onto a webpage just because their company “paid” to have their ad on a website.

In conclusion, native ads are the closest thing advertising can get to honesty, which in our modern-day culture is hard to come by, and greatly appreciated.

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